Work

What's this thing called love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize

Year: 2013

Type: conference-paper

Study design: Observational Study

Source: University of Twente Research Information

Authors: Ronald Voorn, Sabrina M. Hegner, Piet Kommers

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1922631650

FWCI: 1.205

Cites: 26

Cited by: 2

Related to: 10