Work

Assessing the Impact of Loyalty Program on Consumer Purchasing Behavior in Fine-Dining Restaurant

Year: 2015

Type: article

Study design: Observational Study

Source: SHURA (Sheffield Hallam University Research Archive) (Sheffield Hallam University)

Authors: Helen Mavis Dah, Wei Chen, Vida Minta Prempreh

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1923107839

FWCI:

Cites: 40

Cited by: 2

Related to: 10