Work

Can Marketing Regain the Personal Touch

Year: 1995

Type: article

Source: The McKinsey Quarterly

Authors: Peter N. Child, Robert J. Dennis, Timothy C. Gokey, Tim I. McGuire, Mike Sherman, Marc Singer

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W192348523

FWCI: 1.04

Cites:

Cited by: 25

Related to: 10