Work

The self‐concept and image congruence hypothesis

Year: 1998

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/03090569810243749

Authors: Adam P. Heath, Don Scott

Institution: Southern Cross University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1923966822

FWCI: 3.194

Cites: 24

Cited by: 139

Related to: 10