Work

Return on Customer – How Marketing Actually Creates Value

Year: 2011

Type: article

Source: Marketing Review St Gallen

DOI: 10.1007/s11621-011-0031-3

Authors: Don Peppers, Martha Rogers

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W192610312

FWCI: 1.855

Cites: 4

Cited by: 14

Related to: 10