Work

India's Changing Consumer Economy: a Cultural Perspective

Year: 1994

Type: article

Source: ACR North American Advances

Author: Alladi Venkatesh

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W192797376

FWCI: 1.882

Cites:

Cited by: 34

Related to: 10