Work

Zweiseitige Botschaften in der Marketingkommunikation

Year: 2011

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-642-21133-1_16

Author: Franziska Küster

Institution: Freie Universität Berlin

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W192898192

FWCI: 3.005

Cites: 74

Cited by: 5

Related to: 10