Work

Defining the necessary components of creative, effective ads

Year: 2008

Type: article

Source: Research Online (University of Wollongong)

Author: John R. Rossiter

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W193095150

FWCI: 4.355

Cites:

Cited by: 19

Related to: 10