Exploring the Mediating Effect of Brand Relationship Quality in the Service Brand Equity and Brand Resonance Linkage
Year: 2012
Type: article
Study design: Observational Study
Source: Jurnal Pengurusan
Authors: Sharizal Hashim, Norjaya Mohd Yasin
Institutions: Universiti Malaysia Sarawak, National University of Malaysia
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2299583060