Work

Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews

Year: 2015

Type: article

Source: International Journal of Electronic Commerce

DOI: 10.1080/10864415.2016.1061792

Authors: Sonja Gensler, Franziska Völckner, Marc Egger, Kai Fischbach, Detlef Schoder

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1935488406

FWCI: 26.53

Cites: 75

Cited by: 125

Related to: 10