Work

Customer Satisfaction and Elapsed Time since Purchase as Drivers of Price Knowledge

Year: 2012

Type: article

Study design: Observational Study

Source: Psychology and Marketing

DOI: 10.1002/mar.20505

Authors: Christian Homburg, Nicole Koschate‐Fischer, Christian M. Wiegner

Institutions: University of Mannheim, Friedrich-Alexander-Universität Erlangen-Nürnberg, RWE (Germany)

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1935797113

FWCI: 7.294

Cites: 65

Cited by: 23

Related to: 10