Work

The Commoditization of Luxury

Year: 2014

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-02925-8_25

Authors: Marian Makkar, Sanjaya S. Gaur, Sheau-Fen Yap

Institution: Auckland University of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W193604360

FWCI: 1.714

Cites: 67

Cited by: 6

Related to: 10