Work

Augmenting the Household Affluence Construct

Year: 2002

Type: article

Study design: Observational Study

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2002.11501917

Authors: Michael R. Hyman, Gopala Ganesh, Shaun McQuitty

Institutions: New Mexico State University, University of North Texas

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: No poverty, Reduced inequalities

Open Access status: closed

OpenAlex ID: W193766067

FWCI:

Cites: 80

Cited by: 9

Related to: 10