Work

Sponsorship Management and Evaluation

Year: 1993

Type: article

Source: Journal of Promotion Management

DOI: 10.1300/j057v01n04_05

Authors: Janet Hoek, Philip Gendall, John L. Sanders

Institution: Massey University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1940808018

FWCI:

Cites: 4

Cited by: 27

Related to: 10