Work

Vem vill du att jag ska vara? En studie om konsekvenser av personlig varumärkning på en dejtingsajt

Year: 2013

Type: dissertation

Source: Lund University Publications Student Papers (Lund University)

Authors: Sandra Kovacs, Alexandra Bengtsson

Language: Swedish

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1947065072

Cites: 16

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Related to: 10