Work

Pengaruh Ideal-self Terhadap Emotional Brand Attachment, Melalui Produt Involvement, Public Self-consciousness, Dan Self-esteem Di Artotel Surabaya

Year: 2014

Type: article

Source: Jurnal Strategi Pemasaran

Author: I Nengah Wijaya

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1957165614

FWCI:

Cites: 23

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Related to: 10