Work

Development and Validation of a Brand Trust Scale

Year: 2003

Type: article

Source: International Journal of Market Research

DOI: 10.1177/147078530304500103

Authors: Jose Luis Munuera-Aleman, Elena Delgado-Ballester, Maria Jesus Yague-Guillen

Institutions: Universidad de Murcia, Universidad Complutense de Madrid

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W196121739

FWCI: 15.6

Cites: 79

Cited by: 965

Related to: 10