Work

Customer defections analysis: an examination of online bookstores

Year: 2005

Type: article

Source: The TQM Journal

DOI: 10.1108/09544780510615933

Authors: Ya‐Yueh Shih, Kwoting Fang

Institutions: Minghsin University of Science and Technology, National Yunlin University of Science and Technology

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1963503733

FWCI: 2.55

Cites: 48

Cited by: 20

Related to: 10