Work

The Prisoner's Dilemma and the Role of Information in Setting Advertising Budgets

Year: 1994

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1994.10673440

Authors: Kim P. Corfman, Donald R. Lehmann

Institutions: New York University, Columbia University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1963566760

FWCI: 4.259

Cites: 70

Cited by: 40

Related to: 10