Work

SME marketing in practice

Year: 2001

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500110363583

Authors: Audrey Gilmore, David Carson, Ken Grant

Institutions: University of Ulster, Monash University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1963579099

FWCI: 33.16

Cites: 14

Cited by: 585

Related to: 10