Work

Key Success Factors of TV Brand Management: An International Case Study Analysis

Year: 2011

Type: article

Source: Journal of Media Business Studies

DOI: 10.1080/16522354.2011.11073528

Author: Kati Förster

Institution: University of Vienna

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1963603542

FWCI: 3.711

Cites: 30

Cited by: 29

Related to: 10