Work

Gaining sustainable competitive advantage through strategic pricing: selecting a perceived value price

Year: 1997

Type: article

Source: Pricing Strategy and Practice

DOI: 10.1108/09684909710163629

Authors: Kenneth N. Thompson, Barbara J. Coe

Institution: University of North Texas

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1963642328

FWCI: 1.571

Cites: 25

Cited by: 26

Related to: 10