Work

An empirical approach to market partitioning: Application to the cigarette market

Year: 2004

Type: article

Source: Journal of Targeting Measurement and Analysis for Marketing

DOI: 10.1057/palgrave.jt.5740123

Authors: John Carter, Fred Silverman

Institution: Pace University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W1963646887

FWCI:

Cites: 9

Cited by: 9

Related to: 10