Work

Consumer Evaluations of Corporate Brand Redeployments

Year: 2006

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070305284989

Author: A. Jaju

Institution: George Mason University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1963678679

FWCI: 9.358

Cites: 41

Cited by: 113

Related to: 10