Work

Measuring the impact of product and promotion-related factors on product category price elasticities

Year: 1996

Type: article

Source: Journal of Business Research

DOI: 10.1016/0148-2963(95)00149-2

Authors: Rockney G. Walters, William Bommer

Institutions: Indiana University Bloomington, Indiana University, Southern Illinois University Edwardsville

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1963733712

FWCI:

Cites: 31

Cited by: 37

Related to: 10