Work

The Effects of Product Placement and Television Drama Types on the Consumer Responses of College Students

Year: 2014

Type: article

Source: Asia Pacific Journal of Tourism Research

DOI: 10.1080/10941665.2014.969285

Authors: Austin Rong-Da Liang, Teng-Yuan Hsiao, Chun-Hao Cheng

Institution: National Kaohsiung University of Hospitality and Tourism

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1963736113

FWCI: 1.068

Cites: 46

Cited by: 10

Related to: 10