Work

Product Placements in Movies: A Cross-Cultural Analysis of Austrian, French and American Consumers' Attitudes toward This Emerging, International Promotional Medium

Year: 2000

Type: article

Study design: Observational Study

Source: Journal of Advertising

DOI: 10.1080/00913367.2000.10673623

Authors: Stephen J. Gould, Pola B. Gupta, Sonja Grabner-Kräuter

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1963887345

FWCI: 6.229

Cites: 54

Cited by: 266

Related to: 10