Work

Imaginary social relationships with celebrities appearing in television commercials

Year: 1991

Type: article

Source: Journal of Broadcasting & Electronic Media

DOI: 10.1080/08838159109364101

Author: Neil M. Alperstein

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1963937692

FWCI: 1.295

Cites: 40

Cited by: 131

Related to: 10