Work

Understanding The Role Of Idiosyncratic Thinking In Brand Attitude Formation: The Dual Interference Model

Year: 2007

Type: article

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367360101

Authors: Keith S. Coulter, Girish N. Punj

Institutions: Clark University, University of Connecticut

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1963971845

FWCI: 4.728

Cites: 41

Cited by: 21

Related to: 10