Work

Determining the Optimal Level of Media Spending

Year: 1994

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1994.12466930

Authors: Peter J. Danaher, Roland T. Rust

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W19639867

FWCI: 8.526

Cites: 10

Cited by: 57

Related to: 10