Work

Is couponing an effective promotional strategy? An examination of the Procter & Gamble zero-coupon test

Year: 2001

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527260121744

Author: Jan Slater

Institution: Ohio University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1964015805

FWCI: 1.579

Cites: 6

Cited by: 9

Related to: 10