Work

Consumer attitude towards brand-extension incongruity: The moderating role of need for cognition and need for change

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2011.558383

Authors: Kavita Srivastava, Narendra K. Sharma

Institutions: Rajiv Gandhi Institute of Petroleum Technology, Indian Institute of Technology Kanpur

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: University of Delhi

OpenAlex ID: W1964049090

FWCI: 2.783

Cites: 50

Cited by: 37

Related to: 10