Work

The effect of perceived image fit on brand awareness: 2002 Korea-Japan World Cup

Year: 2006

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-07-03-2006-b006

Authors: Gi-Yong Koo, Jerome Quarterman, E. Newton Jackson

Institutions: University of Tennessee at Knoxville, Florida State University, Florida Agricultural and Mechanical University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W196411377

FWCI: 1.17

Cites: 34

Cited by: 22

Related to: 10