Work

Value‐driven Internet shopping: The mental accounting theory perspective

Year: 2009

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20317

Authors: Sumeet Gupta, Hee‐Woong Kim

Institution: Yonsei University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1964194234

FWCI: 8.659

Cites: 96

Cited by: 293

Related to: 10