Intergenerational influence: Roles of conformity to peers and communication effectiveness
Year: 2005
Type: article
Study design: Observational Study
Source: Psychology and Marketing
DOI: 10.1002/mar.20087
Authors: Carter A. Mandrik, Edward F. Fern, Yeqing Bao
Institutions: Koç University, Virginia Tech, University of Alabama in Huntsville
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1964253122