Work

Customer Prioritization: Does it Pay off, and how Should it be Implemented?

Year: 2008

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.72.5.110

Authors: Christian Homburg, Mathias Droll, Dirk Totzek

Institutions: The University of Melbourne, University of Mannheim

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1964270323

FWCI: 43.82

Cites: 87

Cited by: 334

Related to: 9