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New-school brand creation and creativity – Lessons from Hip Hop and the global branded generation

Year: 2011

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2011.7

Author: Jonathan A J Wilson

Institution: University of Greenwich

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1964314930

FWCI: 5.566

Cites: 95

Cited by: 21

Related to: 10