Work

It’s all relative: how customer-perceived competitive advantage influences referral intentions

Year: 2014

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-014-9318-x

Authors: Martin Mende, Scott A. Thompson, Christian Coenen

Institutions: Florida State University, University of Georgia, Zurich University of Applied Sciences in Business Administration, ZHAW Zurich University of Applied Sciences

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1964397615

FWCI: 2.377

Cites: 50

Cited by: 22

Related to: 10