Work

Trust–Commitment as a Mediator of the Celebrity Endorser–Brand Equity Relationship in a Service Context

Year: 2012

Type: article

Study design: Observational Study

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/j.ausmj.2012.10.001

Authors: Abhishek Dwivedi, Lester W. Johnson

Institutions: Charles Sturt University, The University of Melbourne

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1964525099

FWCI: 4.561

Cites: 43

Cited by: 104

Related to: 10