Work

Marketing communication and the world wide web

Year: 1996

Type: article

Source: Business Horizons

DOI: 10.1016/s0007-6813(96)90063-4

Authors: Pierre Berthon, Leyland Pitt, Richard T. Watson

Institutions: Henley College, University of Georgia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1964570679

FWCI: 28.37

Cites: 18

Cited by: 118

Related to: 10