Work

The impact of brand selection on price competition - a double-edged sword

Year: 2000

Type: article

Source: Applied Economics

DOI: 10.1080/000368400322507

Author: Marcel Cohen

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1964598606

FWCI: 2.492

Cites: 11

Cited by: 12

Related to: 10