Work

Perceived Effectiveness of Push vs. Pull Mobile Location Based Advertising

Year: 2007

Type: article

Source: Journal of Interactive Advertising

DOI: 10.1080/15252019.2007.10722129

Authors: Ramaprasad Unni, Robert Harmon

Institution: Portland State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1964600062

FWCI: 19.88

Cites: 58

Cited by: 283

Related to: 8