Work

The Earnings Effects of Marketing Communication Expenditures During Recessions

Year: 2011

Type: article

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367400201

Authors: Roger C. Graham, Kristina D. Frankenberger

Institutions: Oregon State University, Western Oregon University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1964896332

FWCI: 7.421

Cites: 55

Cited by: 59

Related to: 10