Work

Comparing the perceived value of information and entertainment mobile services

Year: 2008

Type: article

Study design: Observational Study

Source: Psychology and Marketing

DOI: 10.1002/mar.20236

Authors: Minna Pihlström, Gregory J. Brush

Institution: University of Auckland

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1965046949

FWCI: 27.28

Cites: 50

Cited by: 386

Related to: 10