Work

The Role of Account Planning in U.S. Agencies

Year: 2006

Type: article

Study design: Observational Study

Source: Journal of Advertising Research

DOI: 10.2501/s0021849906060132

Authors: Margaret Morrison, Eric Haley

Institution: University of Tennessee at Knoxville

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1965061384

FWCI: 1.17

Cites: 4

Cited by: 16

Related to: 10