Work

The WOW factor: Creating value through win-back offers to reacquire lost customers

Year: 2006

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2006.10.005

Authors: Mert Tokman, Lenita M. Davis, Katherine N. Lemon

Institutions: James Madison University, University of Alabama, Boston College

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1965387548

FWCI: 18.86

Cites: 88

Cited by: 169

Related to: 10