Work

An Investigation of Private Branding as a Global Phenomenon

Year: 2004

Type: article

Source: Journal of Euromarketing

DOI: 10.1300/j037v13n04_04

Authors: Ram Herstein, Eyal Gamliel

Institution: Ruppin Academic Center

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1965517192

FWCI: 2.474

Cites: 17

Cited by: 44

Related to: 10