Work

Techniques for customer modelling in CRM

Year: 2001

Type: article

Source: Journal of Financial Services Marketing

DOI: 10.1057/palgrave.fsm.4770027

Author: Peter Furness

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1965529552

FWCI:

Cites: 4

Cited by: 10

Related to: 10