Work

Tracking the evolution of the services marketing literature

Year: 1993

Type: article

Source: Journal of Retailing

DOI: 10.1016/s0022-4359(05)80004-1

Authors: Raymond P. Fisk, Stephen W. Brown, Mary Jo Bitner

Institutions: University of Central Florida, Arizona State University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1965868677

FWCI: 74.21

Cites: 93

Cited by: 978

Related to: 10