Work

Six sixty‐six and all that (or, what the hell is marketing eschatology?)

Year: 1997

Type: article

Abstract: States that numerous commentators have contended that we live in degenerate, degraded, decadent and soon‐to‐be discontinued times. Arguably a manifestation of “pre‐millennial tension”, this eschatological world‐view seems to be shared by many marketing theorists, for whom the end of marketing is nigh. Describes the background to the Marketing Eschatology Retreat and outlines six different ways in which marketing and eschatology can be related.

Source: European Journal of Marketing

DOI: 10.1108/03090569710179940

Author: Stephen Brown

Institution: University of Ulster

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1965872322

FWCI: 3.474

Cites: 54

Cited by: 7

Related to: 10